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FAQs

Everything you need to know

Have questions? We've got the answers! Here, you'll find clear and concise information about our services, process, and what to expect when working with us. If you need more details, feel free to reach out!

What distinguishes Uneven Lab from classic SEO agencies?

We move beyond simple keyword stuffing. We focus on semantic architecture and GEO. We prepare your brand to be understood not just by Google, but by AI systems like ChatGPT and Gemini, working deep within the code and structured data layers.

What is GEO (Generative Engine Optimization) and why do I need it?

It is the evolution of SEO for generative engines (AI Overviews, SearchGPT). We optimize your content and brand entities to be cited as authoritative sources in AI direct responses, moving beyond the traditional "10 blue links."

Why is web accessibility (WCAG) important for SEO?

Search engines reward inclusivity. A WCAG 2.2 compliant site is technically cleaner, easier for bots to crawl, and legally secure (European Accessibility Act 2025). Improving accessibility means directly improving your ranking potential.

Do you handle multilingual projects or international expansions?

Yes, it’s a core specialization. We don’t just translate; we localize search intent and manage complex technical structures (hreflang, server architecture) to ensure visibility in competitive global markets, from the US to Asia.

Do you collaborate with internal or external dev teams?

Absolutely. We speak "dev." We provide precise technical audits and detailed tickets for your IT team, or we can intervene directly on the code to resolve bottlenecks in JS rendering, Core Web Vitals, and Crawl Budget.

How long does it take to see concrete results?

Technical SEO is an infrastructure investment. Early signals (indexing, crawlability) typically appear in 30-60 days. Solid organic growth and semantic positioning usually require 6 to 12 months of strategic execution.

Are you using AI to generate content?

We use AI for data analysis and semantic clustering, but strategy and validation remain strictly human. Engines penalize "AI-spam"; we create "AI-ready" content curated to demonstrate genuine experience and authority (E-E-A-T).

Can you manage site migrations?

Migrations are critical points of failure. We offer "Hypercare": URL mapping, 301 redirect management, and live post-launch monitoring to prevent organic traffic drops and correctly transfer historical authority to the new domain.

How do you structure costs? Do you have standard packages?

No cookie-cutter packages. Every web ecosystem is unique. We provide custom quotes based on an initial Audit, evaluating technical complexity (e.g., React/Angular frameworks), market size, and business growth goals.

How do you optimize Shopify for high-performance SEO?

Shopify requires a surgical approach. We go beyond basic apps to resolve platform-specific bottlenecks: Liquid code optimization, managing "app bloat" that slows down Core Web Vitals, and implementing advanced Schema Markup to ensure your products are perfectly indexed by Google Shopping and AI engines.

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